PhilosophySport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.
Sport. The sports we chose have many names: extreme, We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency. ReleasesThree New Freeride World Qualifier Events And The Wild Cards for the Nissan Russian Adventure in Sochi16 December 2008
 The Freeride de Chamonix (FRA), 15–19 February, will take place in the amazing ‘Pentes de l’Hôtel’ in the Brevent ski area facing the spectacular Mont Blanc. Chamonix is returning to their tradition of major freeride competitions which allows for a FWQ in the French Alps! The Tram Face Golden Ticket in Squaw Valley USA, 20–22 February, sister event to the Nissan Tram Face — Squaw Valley USA will take place on «the Light Tower Face». Following this new Freeride World Qualifier event, the American stage of the Freeride World Tour will take place a few days later (27 The Salomon Extreme Freeride Championships in Taos, New Mexico (USA), 4–7 March, completes this great series of events selected in the US as a Freeride World Qualifier, allowing the best to qualify for the Freeride World Tour 2010 without coming to compete in Europe. 23 ‘Wild Cards’ given for the Nissan Russian Adventure in Sochi, Russia, first stage of the Freeride World Tour 2009 (20–25 January) Joining the 40 best skiers and snowboarders already qualified to take on the Caucase mountains at the end of January, the ‘Wild Cards’ are given to exceptional athletes for each of the Freeride World Tour events. These riders, considered part of the world’s elite, are selected by the organizers of each event. Often, they are athletes coming back after an injury or those that have not been able to participate in enough events to score enough points in the Freeride World Ranking to be qualified. Particularly important to note is the presence of exceptional riders such as Steve Klassen (USA) in snowboard, victory record holder of the Nissan Xtreme — Verbier, Richard Permin (FRA), freestyler above all, yet wants to reveal his freeride talent, as well as Sverre Liliequist (SWE), extremely motivated to return to top level competition at the FWT 09. Henrik Windstedt, World Champion 2008 in ski and member of the Pro Freeriders Board 2009 «It is great to see the evolution of the Freeride World Tour after a successful first season. All the top riders appreciate this new circuit and are coming back for a second year so the level of performance will be even higher and more impressive than last year. The Freeride World Tour, by offering truly professional events and numerous qualifiers, is the future of our sport.» Complete Wild Cards list for the Nissan Russian Adventure — Sochi — Russia (20–25 January): Ski Men:
Snowboard Men:
Ski Women:
Snowboard Women:
«The FWT 09 serves up the most natural ski competition in the world: a start gate and a finish gate; the only boundaries are the riders' imaginations. While some riders may be better known than others, don’t be fooled- every single competitor on the start list could win this thing, the depth of talent is unbelievable. The winning riders will be able to match their abilities and imagination nearly perfectly to some of the most difficult faces in the world, blurring the line between what¹s possible and what’s simply outside of the proverbial box.» New partnership with Columbia Sportswear Company™ The Freeride World Tour is proud to announce a partnership with Columbia Sportswear Company™, who is the official supplier for the Swiss stage of the Freeride World Tour: the Nissan Xtreme- Verbier 09. Founded in 1938 in Portland, Oregon in the United States, the Columbia Sportswear Company™ has gone from being a small family hat distribution business to being one of the world’s largest brands for sportswear, shoes, accessories and equipment for outdoor activities. High quality, technical materials and functional products have allowed Columbia to become one of the top ski wear brands in North America and are the basic principles that guide Columbia throughout the product development process to create original products. http://www.columbia.com The Freeride World Tour 2009 Since 2008, the Freeride World Tour has made sports history bringing together international freeriders. For the first time, skiers and snowboarders, men and women, travel the world seeking the Freeride World Champion title. The stages of the Freeride World Tour 2009 (FWT)
The Freeride World Qualifier 2009 events (FWQ)
*A sister event is a FWQ which will qualify the winners of each category to participate in the FWT event to which it is linked Media Info
International Press Officer: TV Distribution: Note to editors: Nissan are proud to be the founding partner of the Freeride World Tour, forming a key pillar in Nissan’s Sports Adventure programme which aims to support and promote adventure sports and an active outdoor lifestyle through world class events, media properties and integrated communications. The Nissan Sports Adventure programme encompasses the Nissan UCI Mountain Bike World Cup, UCI World Championships, the Nissan Outdoor Games and the Nissan Qashqai Challenge. Nissan Sports Adventure combines the spirit of adventure with the controlled elements and skills of more traditional sports within the context of challenging and ever evolving environments. This sports adventure ethos reflects Nissan’s passion for adventure, independence and continuous achievement. For more information on Nissan’s Sports Adventure programme please visit: http://www. |